In our previous post, we explained that a Minimum Viable Project (MVP) must focus on testing market demand for the core idea of our client’s business. In this post we will discuss how beauty in user-interface design forms the other aspect of a MVP.
Simplicity is Beautiful
The most important aspect of user-interface design for a MVP is beauty and simplicity. In fact, we believe that the two are synonymous because simplicity is beautiful. We have all seen those websites: pages full of small text, flashing icons and annoying music in the background. One look at a page like that and all of us want to quickly hit the back button to avoid the literal and visual noise. At Night Owl, our goal is to strip away the excess and create beautifully simple websites that focus the user on the most important messages. It is as Coco Chanel once said, “before you leave the house, look in the mirror and remove an accessory”: less is more.
The Designer is like a Cartographer
A great designer can be likened to a great cartographer. When it comes to making simple and understandable maps, a cartographer must focus only on the essentials. On top of being aesthetically pleasing, a good map must help its reader find what they are looking for quickly. Just like a good map, in order for a MVP to be effective, the designer must make a clear map which the user can easily navigate. In order to achieve the easy navigation, a clearly designed MVP must often leave out a lot of aspects which may seem important. Only by distorting and excluding many other non-core functionality can the core function of easy navigation be achieved.
The other implication of design-as-cartography is the necessity for designers to have a solid understanding of the map they are making. This means that in order for a designer to create a powerful MVP, he/she must grasp the underlying message or functionality of the MVP. With sites that are dedicated to marketing, branding, and e-commerce, the designer must know the company’s brand message and product thoroughly. With custom functionality web applications, designers must understand the data architecture and functions.