Columbia University Medical Center -The Science of Behavior Change (SOBC) Research Network seeks to improve the understanding of basic mechanisms of human behavior change across health-related behaviors and use this understanding to develop more effective behavioral interventions. SOBC aims to support research on the initiation, personalization and maintenance of behavior change, and it is bringing together basic and applied scientists to accomplish this goal. Funded by the SOBC Common Fund Program in the Office of Strategic Coordination, Office of the Director of the National Institutes of Health (NIH).