Integral Ad Science is a global technology and data company that empowers the ad industry to effectively influence consumers everywhere, on every device. They came to Night Owls for a rebranding project. We worked with Integral Ad Science’s marketing team and their branding agency to redesign the website.
Integral Ad Science’s new brand image not only had to stand out in the competitive data analysis industry but also appeal to a variety of audiences, from boutique brand agencies, small businesses to advertisement technology companies.
While all their competitors filled company descriptions with difficult terms, the branding team decided to take an unconventional path: to be a lifestyle brand that is down to earth and explains the technology in a straightforward way.
The goal of the creative direction is to evoke a sense of cheerfulness, creativity, and excitement. The branding team used everyday objects to represent all the data solutions that Integral Ad Science provides for their clients and I was able to utilize these objects as way finders in the website to make the website easier to use.
After we completed the wireframe, we collaborated with the branding team to re-designed the website which is user-friendly and meets the new brand direction.